I am excited to be working with a radio station that’s growing fast due to it’s growth and popularity, it has a unique approach to connecting with it’s listeners
Due to my clients exciting expansion, I require an enthusiastic, knowledgeable and strategically-minded passionate individual to join the team with a huge opportunity to become the Commercial Director within six to twelve months. You will be prepared to get your hands dirty – planning and implementing overall sales strategy for the station, developing new campaign ideas, have great account management skills and be turned on by the thrill of the chase of winning new business. You will also manage our existing team of sales executives which will be increasing for the remainder of the year.
The ideal person will have a background in selling media, ideally radio. You will be brimming with ideas of how to get the best for clients, prepared to guide advertisers through the process. Most importantly you will be target-driven, full of personality and character and slot in easily to an innovative and engaging team.
Key Duties and Responsibilities
·To performance manage a sales team at our main site, this may include remote working staff
·To conduct coaching, feedback, one to ones and performance analysis for all team members
·To develop and maintain a sales plan for the 12 months ahead, identifying key activities and when they are to be delivered.
·To help develop and sell a range of packages including on and off-air advertising and sponsorship for the station, often by making new approaches to suitable organisations
·To assist with recruitment to maintain and expand the sales team in due course
·To manage your own portfolio of accounts, with your own sales target
·As Head of Sales you may also attend board meetings, presenting sales activity and feeding back on performance
Key Measure of Success
·Consistently exceeding monthly KPI and revenue targets (personal and team)
·To have in place personal development plans for all direct reports
·To be able to demonstrate a ‘vision’ for the sales team, identifying where there are opportunities for improvement and development.
As the ideal person for this role you can demonstrate;
·Experiencing of selling radio/media and digital products (essential)
·An understanding how advertising agencies work and the difference between servicing direct and agency clients (essential) – ideally with existing contacts to get stuck into
·You have experience of planning and managing own workload and that of teams as well as coaching teams (essential)
·Experience of line management (such as conducting performance reviews and staff related HR functions) (essential)
·The relationship between achievement of KPIs and revenue targets
·You can spot opportunities and turn this into income
·Creativity in responding to client briefs
·You are a skilled negotiator, both inside the organisation and with our customers
·You are able to work to tight deadlines in a pressurised environment
·Experience of interviewing and recruiting team members
·Good attention to detail
·An ethos of continual improvement, with clear examples how that works in practice
·Good numeracy skills (minimum GCSE standard)
·You have experience of using basic computer software and tools
·You have experience of using Salesforce (desirable)
·Is willing to undertake training and development as and when required